Corporate branding : purpose/people/process : towards the second wave of corporate branding

Author(s)

• Schultz, Majken
• Yun, Mi Antorini
• Csaba, Fabian F.

Bibliographic Information

Corporate branding : purpose/people/process : towards the second wave of corporate branding

edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba

Copenhagen Business School Press, 2005

Note

Includes bibliographical references (p. 233-252)

Details

• NCID: BA77228912
• ISBN:
  • 8763001403
• Country Code: dk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Copenhagen]
• Pages/Volumes: 252 p.
• Size: 23 cm
• Classification:
  • LCC : HD69.B7
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Corporate image