Aquaculture marketing handbook
Author(s)
Bibliographic Information
Aquaculture marketing handbook
Blackwell Pub. Professional, 2006
1st ed
- : (alk. paper)
Available at / 4 libraries
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University Library for Agricultural and Life Sciences, The University of Tokyo図
: (alk. paper)661.4:E615010340619
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Note
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0513/2005015283.html Information=Table of contents
Description and Table of Contents
Description
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.
The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information.
Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Table of Contents
Forewrod. Preface.
CHAPTER 1. Seafood and Aquaculture Markets.
CHAPTER 2. Demand and Supply of Seafood and Aquaculture Products.
CHAPTER 3. Aquaculture Marketing Concepts.
CHAPTER 4. Aquaculture Growers and their Marketing Choices.
CHAPTER 5. Seafood and Aquaculture Product Processing.
CHAPTER 6. Participation and Leadership In Marketing.
CHAPTER 7. Marketing by Farmer Groups.
CHAPTER 8. Wholesaler Marketing.
CHAPTER 9. Market Trends.
CHAPTER 10. The International Market for Seafood and Aquaculture Products.
CHAPTER 11. Policies and Regulations Governing Aquaculture Marketing in the United States.
CHAPTER 12. Planning Marketing Strategies (Identifying Target Markets).
CHAPTER 13. Marketing Research Methodologies.
*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION SOURCES.
*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR AQUACULTURE MARKETING.
*GLOSSARY.
*Name Index.
Subject Index
by "Nielsen BookData"
