Transforming your go-to-market strategy : the three disciplines of channel management

Author(s)

• Rangan, V. Kasturi
• Bell, Marie

Bibliographic Information

Transforming your go-to-market strategy : the three disciplines of channel management

V. Kasturi Rangan ; with the research assistance of Marie Bell

Harvard Business School Press, c2006

Note

Includes bibliographical references (p. 279-282) and index

Details

• NCID: BA7723070X
• ISBN:
  • 9781591397663
• LCCN: 2005030893
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: x, 289 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.129
  • DC22 : 658.8/7
• Subject Headings:
  • LCSH : Marketing channels -- Management
  • LCSH : Business logistics
  • LCSH : Physical distribution of goods