Transforming your go-to-market strategy : the three disciplines of channel management

著者

• Rangan, V. Kasturi
• Bell, Marie

書誌事項

Transforming your go-to-market strategy : the three disciplines of channel management

V. Kasturi Rangan ; with the research assistance of Marie Bell

Harvard Business School Press, c2006

注記

Includes bibliographical references (p. 279-282) and index

詳細情報

• NII書誌ID(NCID): BA7723070X
• ISBN:
  • 9781591397663
• LCCN: 2005030893
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: x, 289 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.129
  • DC22 : 658.8/7
• 件名:
  • LCSH : Marketing channels -- Management
  • LCSH : Business logistics
  • LCSH : Physical distribution of goods