Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

Author(s)

• Wind, Yoram J.
• Green, Paul E.

Bibliographic Information

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

edited by Yoram (Jerry) Wind, Paul E. Green

（International series in quantitative marketing）

Springer, [2005], c2004

• : softcover

Other Title

Market research and modeling : progress and prospects : a tribute to Paul E. Green

Note

"Paul E. Green - curriculum vitae": p. 319-339

Includes bibliographical references and index

Details

• NCID: BA7727726X
• ISBN:
  • 0387243089
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 346 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing research -- Methodology
  • LCSH : Marketing -- Mathematical models
  • LCSH : Green, Paul E
  • LCSH : Conjoint analysis (Marketing)
• Parent Bibliography ID:
  • BA0685130X