Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Author(s)

Bibliographic Information

Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Klaus Backhaus, Markus Voeth (Hrsg.)

Gabler, 2004

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Details

  • NCID
    BA77279866
  • ISBN
    • 3409125019
  • Country Code
    gw
  • Title Language Code
    ger
  • Text Language Code
    ger
  • Place of Publication
    Wiesbaden
  • Pages/Volumes
    xx, 1350 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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