Rome, inc. : the rise and fall of the first multinational corporation
著者
書誌事項
Rome, inc. : the rise and fall of the first multinational corporation
（Enterprise）
Atlas Books/W.W. Norton, c2006
- : pbk
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内容説明・目次
- 巻冊次
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ISBN 9780393060263
内容説明
The world's first corporate case study, as only the best-selling Stanley Bing could tell it.
A family business prospers through a
- 巻冊次
-
: pbk ISBN 9780393329452
内容説明
A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification-at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.
Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing-whose satirical business books are as savagely funny as they are insightful-mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.
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