Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson Prentice Hall, c2007

8th ed

Note

Kotler's name appears first on the earlier ed

Includes bibliographical references and index

Details

• NCID: BA77354338
• ISBN:
  • 0131865919
• LCCN: 2005027193
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxii, 522, [96] p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing