Qualitative marketing research : a cultural approach

Author(s)

• Moisander, Johanna
• Valtonen, Anu

Bibliographic Information

Qualitative marketing research : a cultural approach

Johanna Moisander and Anu Valtonen

（Introducing qualitative methods）

Sage, 2006

• : pbk

Note

Bibliography: p. [212]-224

Includes index

Details

• NCID: BA7747816X
• ISBN:
  • 1412903807
  • 1412903815
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 227 p.
• Size: 25 cm
• Parent Bibliography ID:
  • BA39599385