Dazzled by Disney? : the global Disney audiences project
著者
書誌事項
Dazzled by Disney? : the global Disney audiences project
（Studies in communication and society）（Continuum studies in global politics）
Leicester University Press, a Continuum imprint, 2001
- : pbk
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注記
Publisher on cover: Continuum
Includes bibliographical references and index
内容説明・目次
内容説明
Products and characters created and distributed by the Walt Disney Company have played important roles in the popular culture of many countries. In some Mickey Mouse and Donald Duck comic books and films have been popular since the 1930s; in others, the Disney brand name is only now becoming culturally and economically significant. Dazzled by Disney? presents the result of a major research project which assessed the global expansion and reception of Disney products, including films, television programmes and merchandising. The Global Disney Audiences Project involved analysis of audience reactions to Disney products in 18 different countries, examining the extensiveness and intensity of their marketing and the ambiguities and the contradictions in the reception of the Disney brand around the world. Not only is this project the first of its kind to study international Disney audiences, but it is one of the few examples of recent research analysing the actual impact of international media products across cultures.
In addition to a summary of the project's fascinating results, 12 country profiles provide further depth and explanation of the specific national and cultural contexts for the reception of Disney products. Dazzled by Disney? makes an important contribution to on-going discussions about globalization, as well as revisiting issues of cultural imperialism and global culture.
目次
- Part 1 Introduction
- Is it a small world, after all? Part 2 Summary of the Project
- The global Disney audiences project: Disney across cultures
- Part 3 National Profiles
- Australia: Disney and the Australian cultural imaginary
- Brazil: love it and hate it: Brazilians' ambiguous
- Denmark: 'Donald seems to Danish': Disney and the formation of cultural identity
- France: Disney in the land of cultural exception
- Greece: Disney's descent on Greece: the company is the message
- Japan: America in Japan/ Japan in Disneyfication: The Disney image and the transformation of 'America' in contemporary Japan
- Korea: Disney in Korean mass culture
- Mexico: Disney in Mexico: Observations on integrating global culture objects into everyday life
- Norway: Norwegian memories of the Disney universe
- South Africa: Disney in South Africa: towards a common culture in a fragmented society? United Kingdom: Disney dialects: debating the politics of children's media culture
- United States: a Disney dialectic: a tale of two American cities
- Part 4 Conclusions and Directions for future research
- Dazzled by Disney? Ambiguity in Ubiquity
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