Marketing research

Author(s)

• McDaniel, Carl D.
• Gates, Roger H.

Bibliographic Information

Marketing research

Carl McDaniel, Jr., Roger Gates

J. Wiley, c2007

7th ed

Note

Includes bibliographical references and index

Details

• NCID: BA77553593
• ISBN:
  • 0471755281
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxvii, 623, 43, 8, 8 p.
• Size: 27 cm.
• Classification:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research