How to win the Hispanic gold rush : critical cultural, demographic, marketing, and motivational factors

Author(s)

• Valle, Francisco J.
• Mandel, Judy M.

Bibliographic Information

How to win the Hispanic gold rush : critical cultural, demographic, marketing, and motivational factors

Francisco J. Valle and Judy M. Mandel

iUniverse, Inc., c2003

• : hbk
• : pbk

Details

• NCID: BA77577682
• ISBN:
  • 0595658369
  • 0595287298
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 95 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.127
• Subject Headings:
  • LCSH : Hispanic American consumers
  • LCSH : Consumer behavior -- United States
  • LCSH : Target marketing -- United States