Global marketing

Author(s)

• Gillespie, Kate
• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing

Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2007

2nd ed

• : instructor
• : student text

Note

Includes bibliographical references and indexes

Details

• NCID: BA77583481
• ISBN:
  • 0618731474
  • 0618659536
• LCCN: 2005936529
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 619 p.
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management