Product placement in Hollywood films : a history

Author(s)

• Segrave, Kerry

Bibliographic Information

Product placement in Hollywood films : a history

Kerry Segrave

McFarland, c2004

Note

Includes bibliographical references (p. 223-233) and index

Details

• NCID: BA77609053
• ISBN:
  • 0786419040
• LCCN: 2004008626
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Jefferson, N.C.
• Pages/Volumes: v, 244 p., 37 of plates
• Size: 23 cm
• Classification:
  • LCC : HF6146.P78
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Product placement in mass media -- United States -- History
  • LCSH : Motion pictures in advertising -- United States -- History