Market new products successfully

Author(s)

• Clancy, Kevin J.
• Krieg, Peter C.
• Wolf, Marianne McGarry

Bibliographic Information

Market new products successfully

by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf

Lexington Books, c2006

Note

Includes bibliographical references and index

Details

• NCID: BA77661712
• ISBN:
  • 0739111795
• LCCN: 2005011852
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lanham, Md.
• Pages/Volumes: xii, 269 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.125
  • DC22 : 658.8/00285
• Subject Headings:
  • LCSH : Marketing -- Computer simulation
  • LCSH : New products -- Marketing
  • LCSH : Test marketing