Marketing library and information services : international perspectives

著者

• Gupta, Dinesh K.
• International Federation of Library Associations

書誌事項

Marketing library and information services : international perspectives

edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]

K.G. Saur, 2006

注記

Includes bibliographical references

内容説明・目次

内容説明

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA77717293
• ISBN:
  • 3598117531
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: München
• ページ数/冊数: xv, 419 p.
• 大きさ: 22 cm
• 分類:
  • LCC : Z716.3
• 件名:
  • LCSH : Libraries -- Marketing
  • LCSH : Information services -- Marketing
  • LCSH : Libraries -- Public relations
  • LCSH : Information services -- Public relations