Services marketing self-portraits : introspections, reflections, and glimpses from the experts

著者

• Fisk, Raymond P.
• Grove, Stephen John
• John, Joby

書誌事項

Services marketing self-portraits : introspections, reflections, and glimpses from the experts

Raymond P. Fisk, Stephen J. Grove, and Joby John, editors

American Marketing Association, c2000

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA77839315
• ISBN:
  • 0877572895
• LCCN: 00045397
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xiv, 211 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD9980.5
  • DC21 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Management