Services marketing self-portraits : introspections, reflections, and glimpses from the experts

Author(s)

• Fisk, Raymond P.
• Grove, Stephen John
• John, Joby

Bibliographic Information

Services marketing self-portraits : introspections, reflections, and glimpses from the experts

Raymond P. Fisk, Stephen J. Grove, and Joby John, editors

American Marketing Association, c2000

Note

Includes bibliographical references

Details

• NCID: BA77839315
• ISBN:
  • 0877572895
• LCCN: 00045397
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xiv, 211 p.
• Size: 23 cm
• Classification:
  • LCC : HD9980.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Management