Business research methods
著者
書誌事項
Business research methods
（The Irwin/McGraw-Hill series in operations and decision sciences）
McGraw-Hill Irwin, c2006
9th ed
- : CD-ROM
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注記
Previous ed.: 2003
Bibliography: p. 682-704
Includes indexes
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent
内容説明・目次
- 巻冊次
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ISBN 9780072979237
内容説明
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.
目次
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs part III The Sources and Collection of Data 12 Measurement 13 Measurement Scales 14 Questionnaires and Instruments Appendix 14a: Crafting Effective Measurement Questions Appendix 14b: Pretesting Options and Discoveries 15 Sampling Concepts Appendix 15a: Determining Sample Size part IV Analysis and Presentation of Data 16 Data Preparation and Analysis Appendix 16a: Describing Data Statistically 17 Exploring, Displaying, and Examining Data 18 Hypothesis Testing 19 Measures of Association 20 Multivariate Analysis: An Overview 21 Presenting Insights and Findings: Written and Oral Reports case abstracts appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index
- 巻冊次
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: CD-ROM ISBN 9780072979268
内容説明
The Student CD contains business reference sources, data files, cases, external sample proposal, sample student project, glossary, other chapter related material, and an exhibits index.
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