Business research methods

著者
書誌事項

Business research methods

Donald R. Cooper, Pamela S. Schindler

(The Irwin/McGraw-Hill series in operations and decision sciences)

McGraw-Hill Irwin, c2006

9th ed

  • : CD-ROM

この図書・雑誌をさがす
注記

Previous ed.: 2003

Bibliography: p. 682-704

Includes indexes

System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent

内容説明・目次
巻冊次

ISBN 9780072979237

内容説明

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.

目次

part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs part III The Sources and Collection of Data 12 Measurement 13 Measurement Scales 14 Questionnaires and Instruments Appendix 14a: Crafting Effective Measurement Questions Appendix 14b: Pretesting Options and Discoveries 15 Sampling Concepts Appendix 15a: Determining Sample Size part IV Analysis and Presentation of Data 16 Data Preparation and Analysis Appendix 16a: Describing Data Statistically 17 Exploring, Displaying, and Examining Data 18 Hypothesis Testing 19 Measures of Association 20 Multivariate Analysis: An Overview 21 Presenting Insights and Findings: Written and Oral Reports case abstracts appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index
巻冊次

: CD-ROM ISBN 9780072979268

内容説明

The Student CD contains business reference sources, data files, cases, external sample proposal, sample student project, glossary, other chapter related material, and an exhibits index.

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詳細情報
  • NII書誌ID(NCID)
    BA77857135
  • ISBN
    • 0072979232
    • 0072979267
  • LCCN
    2005050520
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Boston
  • ページ数/冊数
    xxi, 744 p.
  • 大きさ
    29 cm.
  • 付属資料
    1 CD-ROM (4 3/4 in.)
  • 分類
  • 件名
  • 親書誌ID
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