Business research methods
Author(s)
Bibliographic Information
Business research methods
(The Irwin/McGraw-Hill series in operations and decision sciences)
McGraw-Hill Irwin, c2006
9th ed
- : CD-ROM
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
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  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
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  Sweden
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  United States of America
Note
Previous ed.: 2003
Bibliography: p. 682-704
Includes indexes
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent
Description and Table of Contents
- Volume
-
ISBN 9780072979237
Description
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.
Table of Contents
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary Data Searches 8 Qualitative Research 9 Observation Studies 10 Surveys 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs part III The Sources and Collection of Data 12 Measurement 13 Measurement Scales 14 Questionnaires and Instruments Appendix 14a: Crafting Effective Measurement Questions Appendix 14b: Pretesting Options and Discoveries 15 Sampling Concepts Appendix 15a: Determining Sample Size part IV Analysis and Presentation of Data 16 Data Preparation and Analysis Appendix 16a: Describing Data Statistically 17 Exploring, Displaying, and Examining Data 18 Hypothesis Testing 19 Measures of Association 20 Multivariate Analysis: An Overview 21 Presenting Insights and Findings: Written and Oral Reports case abstracts appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index
- Volume
-
: CD-ROM ISBN 9780072979268
Description
The Student CD contains business reference sources, data files, cases, external sample proposal, sample student project, glossary, other chapter related material, and an exhibits index.
by "Nielsen BookData"