Ted Levitt on marketing
著者
書誌事項
Ted Levitt on marketing
（Harvard business review paperback books）（The Harvard business review book series）
Harvard Business School Pub., c2006
大学図書館所蔵 件 / 全15件
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注記
Includes index
内容説明・目次
内容説明
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in "Ted Levitt on Marketing". Framed by a new introduction, this book features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." A must-have resource for managers and marketers in any industry, this "Harvard Business Review Paperback" book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.
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