Marketing research

Author(s)

• Burns, Alvin C.
• Bush, Ronald F.

Bibliographic Information

Marketing research

Alvin C. Burns, Ronald F. Bush

Pearson/Prentice Hall, c2006

5th ed., Pearson international ed

Other Title

SPSS student version 13.0

Note

System requirements for accompanying CD-ROM: Windows 98, 2000, XP, and Me

Other title from disk label

Includes indexes

Details

• NCID: BA77864786
• ISBN:
  • 0132383217
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxx, 665 p.
• Size: 26 cm.
• Attached Material: 1 CD-ROM (4 3/4 in.)
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : SPSS for Windows