Exploring corporate strategy

著者

• Johnson, Gerry
• Scholes, Kevan
• Whittington, Richard

書誌事項

Exploring corporate strategy

Gerry Johnson, Kevan Scholes, Richard Whittington

Prentice Hall/Financial Times, an imprint of Pearson Education, 2006

7th enhanced media ed

• : text and cases

注記

Includes bibliographical references and indexes

内容説明・目次

目次

PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea' PART THREE: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY IN ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA77870224
• ISBN:
  • 0273710176
• LCCN: 2006049449
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xxxvi, 1033 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD30.28
  • DC22 : 658.4/012
• 件名:
  • LCSH : Business planning
  • LCSH : Strategic planning
  • LCSH : Business planning -- Case studies
  • LCSH : Strategic planning -- Case studies