Employee research : how to increase employee involvement through consultation
著者
書誌事項
Employee research : how to increase employee involvement through consultation
（Market research in practice series）
Kogan Page, 2006
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注記
Includes bibliographical references (p. 199-203) and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip066/2006001654.html Information=Table of contents
内容説明・目次
内容説明
Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company's values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage.
Employee Research is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making.
Peppered with case studies and examples, Employee Research looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.
目次
- 1. conducting employee research: reasons and benefits introduction
- state of the nation
- prioritizing management action
- managing response to change
- culture mapping
- work/life balance, harassment and stress
- benchmarking
- key performance indicators
- balancing top-down communications
- widening the ideas pool
- internal communications audits
- external communications
- successful recruitment and retention
- customer and business alignment
- business models and quality systems
- conclusions 2. employees and customer satisfaction introduction
- unhappy employees and unhappy customers
- unhappy employees and happy customers
- happy employees and unhappy customers
- happy employees and happy customers
- loyalty and commitment
- employee engagement
- employee-customer profit chain
- customer relationships
- employees as 'real' customers
- internal 'quasi' customers
- organizational citizenship behaviour
- employees in the wider world
- conclusions 3. employees, shareholders and capital introduction
- happy employees and happy shareholders
- complete convergence
- works councils
- encouraging employees to become shareholders
- other stakeholders
- intellectual capital
- human capital
- conclusions 4. employee research and the communications context introduction
- representatives
- direct communications
- knowledge management
- the communications mix
- indirect communications
- employee research
- conclusions 5. good practice in setting up a survey introduction
- prerequisites
- writing a research brief
- research objectives
- the advantages of using an external supplier
- next steps in conducting a quantitative study
- quantitative studies generally
- conclusions 6. internet and e-mail surveys introduction
- what constitutes internet research
- e-mail, an intranet or the internet?
- advantages of web-based surveys
- issues for consideration
- mrs internet research guidelines
- conclusion 7. qualitative research introduction
- specific features of qualitative research
- the skills required of a qualitative researcher
- issues specific to qualitative research amongst employees
- applications of qualitative research
- qualitative research online
- conclusions 8. the advent of employee insight introduction
- the evolution of a discipline - mr
- customer insight
- the evolution of a discipline - hr
- business goals
- the psychological contract
- the employer brand
- employee insight
- how this insight happens
- conclusions appendix 1 information and consultation regulations appendix 2 the market research society code of conduct appendix 3 how to apply the mrs code of conduct in employee research
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