enhancing knowledge development in marketing

Author(s)

• American Marketing Association
• Bernhardt, Kenneth L.
• Boles, James S.
• Ellen, Pam Scholder

Bibliographic Information

enhancing knowledge development in marketing

editors, Kenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen

（AMA educators' proceedings, 2004, v. 15-2010, v. 21）

American Marketing Association, c2004-

[CD-ROM版]

• 2004, v. 15
• 2006, v. 17
• 2007, v. 18
• 2008, v. 19
• 2009, v. 20
• 2010, v. 21

Computer File

Note

Description based on 2004, v. 15

Title from disc label

Editors varies

Details

• NCID: BA78001275
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: CD-ROMs
• Size: 4 3/4 in
• Parent Bibliography ID:
  • BB2121199X