Planning the marketing program throughout the product life cycle

Author(s)

    • May, Charles Kennedy

Bibliographic Information

Planning the marketing program throughout the product life cycle

Charles Kennedy May

University Microfilms, c1962

Available at  / 1 libraries

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Note

Thesis (doctoral)--Columbia University, 1961

Bibliography: leaves [148]-152

Details

  • NCID
    BA78061040
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    152 leaves
  • Size
    20 cm
  • Subject Headings
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