Financial services marketing : a reader

Author(s)

• Meidan, Arthur
• Lewis, Barbara R.
• Moutinho, Luiz

Bibliographic Information

Financial services marketing : a reader

edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho

Thomson Learning/Dryden Press, c1997

Note

Description based on: 2004 printing

Includes bibliographical references and index

Description and Table of Contents

Description

This comprehensive survey covers all aspects of marketing, including: the marketing environment; consumer behaviour in the financial services; product innovation and development; customer care; service quality and customer services; pricing; distribution; and marketing strategy.

by "Nielsen BookData"

Details

• NCID: BA78148568
• ISBN:
  • 1861524536
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Tokyo
• Pages/Volumes: x, 375 p.
• Size: 25 cm
• Classification:
  • DC21 : 332.10688
• Subject Headings:
  • LCSH : Financial services industry -- Great Britain -- Marketing