Financial services marketing : a reader

著者

• Meidan, Arthur
• Lewis, Barbara R.
• Moutinho, Luiz

書誌事項

Financial services marketing : a reader

edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho

Thomson Learning/Dryden Press, c1997

注記

Description based on: 2004 printing

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA78148568
• ISBN:
  • 1861524536
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Tokyo
• ページ数/冊数: x, 375 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 332.10688
• 件名:
  • LCSH : Financial services industry -- Great Britain -- Marketing