Management and creativity : from creative industries to creative management
著者
書誌事項
Management and creativity : from creative industries to creative management
Blackwell Pub., 2007
- hardback. : alk. paper
- : pbk. : alk. paper
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注記
Includes bibliographical references and index
収録内容
- Defining creativity
- From individuals to processes : creative teams and innovation
- Creative systems : implications for management and policy in the creative industries
- Managing creative work through release and control : the myth of the self-motivated creative worker
- Seeing the pattern : strategy, leadership and adhocracy
- Business development and organizational change
- From creative marketing to creative consumption
- The politics of creativity
