The persona lifecycle : keeping people in mind throughout product design
著者
書誌事項
The persona lifecycle : keeping people in mind throughout product design
（The Morgan Kaufmann series in interactive technologies）
Morgan Kaufmann Publishers, an imprint of Elsevier, c2006
- : pbk.
- タイトル別名
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The persona lifecycle
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注記
Includes bibliographical references and index
収録内容
- The next frontier for user-centered design : making user representations more usable
- The persona lifecycle : a framework for the persona approach
- Phase 1: Family planning (planning a persona effort)
- Phase 2: Conception & gestation (creating personas)
- Phase 3: Birth & maturation (launching and communicating personas)
- Phase 4: Adulthood (using personas)
- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
- Contributed chapters: users, roles and personas / by Larry Constantine
- Storytelling and narrative / by Whitney Quesenbery
- Reality and design maps / by Tamara Adlin & Holly Jamesen
- Marketing versus design personas / by Bob Barlow-Busch
- Why personas work : the psychological evidence / by Jonathan Grudin
- Appendix A: G4K organizational archetype and sample persona
- Appendix B: Example personas from real projects
- Appendix C: Sample image release form