The persona lifecycle : keeping people in mind throughout product design

Author(s)

    • Pruitt, John
    • Adlin, Tamara
    • Constantine, Larry
    • Quesenbery, Whitney
    • Jamesen, Holly
    • Barlow-Busch, Bob
    • Grudin, Jonathan

Bibliographic Information

The persona lifecycle : keeping people in mind throughout product design

John Pruitt, Tamara Adlin

（The Morgan Kaufmann series in interactive technologies）

Morgan Kaufmann Publishers, an imprint of Elsevier, c2006

  • : pbk.

Other Title

The persona lifecycle

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Note

Includes bibliographical references and index

Contents of Works

  • The next frontier for user-centered design : making user representations more usable
  • The persona lifecycle : a framework for the persona approach
  • Phase 1: Family planning (planning a persona effort)
  • Phase 2: Conception & gestation (creating personas)
  • Phase 3: Birth & maturation (launching and communicating personas)
  • Phase 4: Adulthood (using personas)
  • Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
  • Contributed chapters: users, roles and personas / by Larry Constantine
  • Storytelling and narrative / by Whitney Quesenbery
  • Reality and design maps / by Tamara Adlin & Holly Jamesen
  • Marketing versus design personas / by Bob Barlow-Busch
  • Why personas work : the psychological evidence / by Jonathan Grudin
  • Appendix A: G4K organizational archetype and sample persona
  • Appendix B: Example personas from real projects
  • Appendix C: Sample image release form

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