Marketing metrics : 50+ metrics every executive should master

著者

• Farris, Paul
• Bendle, Neil T.
• Pfeifer, Phillip E.
• Reibstein, David J.

書誌事項

Marketing metrics : 50+ metrics every executive should master

Paul W. Farris ... [et al.]

Wharton School Pub., c2006

注記

Other authors: Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Includes bibliographical references (p. 335-337) and index

詳細情報

• NII書誌ID(NCID): BA78243966
• ISBN:
  • 0131873709
• LCCN: 2005031114
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xvi, 359 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Marketing -- Mathematical models