Marketing metrics : 50+ metrics every executive should master

Author(s)

• Farris, Paul
• Bendle, Neil T.
• Pfeifer, Phillip E.
• Reibstein, David J.

Bibliographic Information

Marketing metrics : 50+ metrics every executive should master

Paul W. Farris ... [et al.]

Wharton School Pub., c2006

Note

Other authors: Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Includes bibliographical references (p. 335-337) and index

Details

• NCID: BA78243966
• ISBN:
  • 0131873709
• LCCN: 2005031114
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xvi, 359 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Mathematical models