Profits with principles : seven strategies for delivering value with values
Author(s)
Bibliographic Information
Profits with principles : seven strategies for delivering value with values
Currency/Doubleday, 2004.6
1st ed
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Note
Includes bibliographical references (p. [351]-371) and index
Description and Table of Contents
Description
Argues that businesses that integrate profit making with a firm commitment to and concern for values and integrity can do as well or better financially than those that concentrate only on the bottom line, using examples from Starbucks and Ford to Disney, UPS, and Dell to demonstrate the quantifiable
by "Nielsen BookData"
