Geomarketing : methods and strategies in spatial marketing

Author(s)

• Cliquet, Gérard
• Hughes, Eugene

Bibliographic Information

Geomarketing : methods and strategies in spatial marketing

edited by Gérard Cliquet ; [translated by Eugene Hughes]

（Geographical information systems series）

ISTE, 2006

Other Title

Le géomarketing : méthodes et stratégies du marketing spatial

Note

Originally published in French: Hermes Science/Lavoisier, 2002

Includes bibliographical references and index

• NCID: BA78279883
• ISBN:
  • 9781905209071
• LCCN: 2005035291
• LCCN: 005035291
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: fre
• Place of Publication: London
• Pages/Volumes: 327 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.8/04
• Subject Headings:
  • LCSH : Target marketing
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA78279737