International marketing

Author(s)

• Ghauri, Pervez N.
• Cateora, Philip R.

Bibliographic Information

International marketing

Pervez Ghauri and Philip Cateora

McGraw-Hill, c2006

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA78282345
• ISBN:
  • 9780077108304
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxxiv, 659 p.
• Size: 27 cm
• Classification:
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing
  • FREE : Internationale marketing. gtt