Retailing management
著者
書誌事項
Retailing management
McGraw-Hill/Irwin, c2007
6th ed
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注記
Includes bibliographical references (p. 618-636) and indexes
内容説明・目次
内容説明
"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.
Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
目次
Table of Contents Retailing Management, 6th ed. ISBN: 007301978X Brief SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing Merchandise Assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Retail Pricing Chapter 16: Retail Communication Mix SECTION IV: STORE MANAGEMENT Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service SECTION V: CASES Cases Overview Grid Case 1 Rainforest Cafe: A Wild Place to Shop and Eat Case 2 Providing a Retail Experience: Build-A-Bear Workshop Case 3 WeddingChannel.com Case 4 The Chen Family Buys Bicycles Case 5 Consumer Buying Behavior--Is Wal-Mart in Vogue? Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of Case 8 Competitive Environment in the Teen/College Apparel Market Case 9 Radio Shack and Best Buy: Comparing Financial Performance Case 10 Stephanie's Boutique: Selecting a Store Location Case 11 Hutch: Locating a New Store Case 12 Home Depot Changes Directions Case 13 Can Wal-Mart Improve Its Company Image? Case 14 Avon Embraces Diversity Case 15 Abercrombie & Fitch: Hiring for Looks Case 16 Lawson Sportswear Case 17 Salon-Only Hair Care Products Found Outside the Salon Case 18 SaksFirst Builds Customer Relationship Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value Case 20 Nolan's Finest Foods: Category Management Case 21 Developing a Buying Plan for Hughe's Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan Case 23 eBay Case 24 How Much for a Good Smell? Case 25 Promoting a Sale Case 26 Enterprise Builds on People Case 27 Diamond in the Rough Case 28 Borders Bookstore: A Merchandise Display Problem Case 29 Fresh Ideas in Grocery Store Layout Case 30 Sephora Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation Case 32 Customer Service and Relationship Management at Nordstrom Case 33 Retailers and Sustainable Development in the U.K. Case 34 Lindy's Bridal Shoppe Case 35 Starbucks Coffee Company Case 36 New Product Development at Yankee Candle Company Case 37 Interviewing for a Management Trainee Position Glossary Index
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