Research methods in business studies : a practical guide
著者
書誌事項
Research methods in business studies : a practical guide
Prentice Hall, an Imprint of Pearson Education, 2005
3rd ed
- : pbk
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注記
"Financial Times"
Includes bibliographical references (p. 240-246) and index
内容説明・目次
内容説明
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
目次
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction 2. Research in business PART TWO: THE RESEARCH PROCESS 3. The Process Perspective 4. Research Problems 5. Research Design 6. Measurements 7. Data sources 8. Data Collection 9. Sampling in empirical research 10. Preparation and analysis of data PART THREE: IMPLEMENTATION 11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report
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