Advertising and promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Eugene)
• Belch, Michael A.

書誌事項

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill/Irwin, c2007

7th ed

• : International ed

注記

Includes bibliographical references (p. 763-789) and indexes

詳細情報

• NII書誌ID(NCID): BA78453801
• ISBN:
  • 0073101265
  • 0071105891
• LCCN: 2006043829
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxvi, 820 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5823
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing