Big bucks, big pharma : marketing disease & pushing drugs

著者

• Ridberg, Ronit
• Goodman, Amy
• Media Education Foundation

書誌事項

Big bucks, big pharma : marketing disease & pushing drugs

producer, Ronit Ridberg ; editor, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]

Media Education Foundation, c2006

ビデオレコード（ビデオ (ディスク)）

タイトル別名

Big bucks, big pharma : marketing disease and pushing drugs

注記

English subtitles

Narrated by Amy Goodman

Summary: Exposes the way the multi-billion dollar pharmaceutical industry uses and sometimes creates illness for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors

詳細情報

• NII書誌ID(NCID): BA78590085
• ISBN:
  • 1932869050
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Northampton, Mass.
• ページ数/冊数: 1 DVD video (46 min.)
• 大きさ: 4 3/4 in
• 分類:
  • LCC : HD9665.6
  • LCC : HF5439.D75
  • DC : QV 736
• 件名:
  • MESH : Marketing of Health Services -- ethics
  • MESH : Drug Industry -- economics
  • MESH : Economics, Pharmaceutical
  • LCSH : Pharmaceutical industry -- Marketing
  • LCSH : Direct-to-consumer prescription drug advertising
  • LCSH : Drugs -- Marketing