Big bucks, big pharma : marketing disease & pushing drugs

Author(s)

• Ridberg, Ronit
• Goodman, Amy
• Media Education Foundation

Bibliographic Information

Big bucks, big pharma : marketing disease & pushing drugs

producer, Ronit Ridberg ; editor, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]

Media Education Foundation, c2006

Videorecording（Videodisc）

Other Title

Big bucks, big pharma : marketing disease and pushing drugs

Note

English subtitles

Narrated by Amy Goodman

Summary: Exposes the way the multi-billion dollar pharmaceutical industry uses and sometimes creates illness for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors

Details

• NCID: BA78590085
• ISBN:
  • 1932869050
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Northampton, Mass.
• Pages/Volumes: 1 DVD video (46 min.)
• Size: 4 3/4 in
• Classification:
  • LCC : HD9665.6
  • LCC : HF5439.D75
  • DC : QV 736
• Subject Headings:
  • MESH : Marketing of Health Services -- ethics
  • MESH : Drug Industry -- economics
  • MESH : Economics, Pharmaceutical
  • LCSH : Pharmaceutical industry -- Marketing
  • LCSH : Direct-to-consumer prescription drug advertising
  • LCSH : Drugs -- Marketing