Optimal institutional mechanisms for funding generic advertising : an experimental analysis

著者

• Messer, Kent D
• Kaiser, Harry Mason
• Schmit, Todd M.
• National Institute for Commodity Promotion Research & Evaluation (U.S.)
• New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management

書誌事項

Optimal institutional mechanisms for funding generic advertising : an experimental analysis

by Kent D. Messer, Todd M. Schmit and Harry M. Kaiser

Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, [2004]

注記

Title from cover

"December 2004"--Cover

At head of title: National Institute for Commodity Promotion Research & Evaluation

Includes bibliographical references (p. 29-33)

Also available in electronic format

HTTP:URL=http://aem.cornell.edu/special%5Fprograms/commodity/nicpre/bulletins/rb0412.pdf

HTTP:URL=http://purl.org/net/nysl/nysdocs/58842080

詳細情報

• NII書誌ID(NCID): BA78615029
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ithaca, N.Y.
• ページ数/冊数: 41 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF6161.A36
• 件名:
  • LCSH : Advertising -- Generic products -- Econometric models
  • LCSH : Advertising campaigns -- Econometric models