Great Depression and the middle class : experts, collegiate youth and business ideology, 1929-1941
Author(s)
Bibliographic Information
Great Depression and the middle class : experts, collegiate youth and business ideology, 1929-1941
（American popular history and culture : a Routledge series / edited by Jerome Nadelhaft）
Routledge, c2006
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Note
Includes bibliographical references (p. 187-194) and index
Description and Table of Contents
Description
Great Depression and the Middle Class: Experts, CollegiateYouth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
Table of Contents
1. Introduction 2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934 3. Ritual, Tradition and Standardization, 1931-1935 4. Rating and Dating, 1935-1940 5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940. Conclusion
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