Googlepedia : the ultimate Google resource

著者

• Miller, Michael

書誌事項

Googlepedia : the ultimate Google resource

Michael Miller

Que, 2006, c2007

• : pbk

注記

Includes index

内容説明・目次

内容説明

Do you want to learn and ultimately master Google's web and software tools beyond what information can find through their help files? Well Googlepedia shows both casual end-users and professional web developers how to get the most out of the Google search site and Google's powerful tools. For web searchers, Googlepedia describes how Google indexes web pages and ranks search results, and provides step-by-step instructions on conducting both basic and advanced queries. All types of searches are presented, including searches of specific government and university web sites. Finally, webmasters and website developers learn how to submit their pages to Google for indexing, increase their search rankings, incorporate Google searches on their Web sites, and use Google's Adsense service to make money from any sized website. For all web users, Googlepedia shows how to use and master Google's web-based and software-based tools. Readers learn how to enhance their PC's operation with the Google Pack and Google Toolbar; map destinations, get driving directions, and find nearby businesses with Google Maps and Google Earth; find the best online bargains with Froogle; instant message other users with Google Talk; view web pages in other languages with Google Translate; create their own blogs with Blogger; use Google on their mobile phones; and much, much more.

目次

Introduction What's in This Book Who Can Use This Book How to Use This Book Get Ready to Google! Part I: Basic Searches 1 Inside Google Getting to Know Google, Inc. Google's Mission Google's History Google's Revenues Is Google a Search Company or an Advertising Company? Life at the Googleplex How Google Works How a Typical Search Works How Google Builds Its Database-And Assembles Its Index How Google Ranks Its Results The Bottom Line 2 Searching the Web Conducting a Basic Search Navigating Google's Home Page Entering Your Query Feeling Lucky? How Google Displays Its Results Omitted Results Extending Your Search Conducting a More Refined Search Don't Worry About Capitalization... ...But Do Worry About Word Order "And" Is Assumed Search for One or Another Word Common Words Are Automatically Excluded Always Include Stop Words Exclude Words from Results Take Advantage of Automatic Word Stemming Search for Similar Words Search for an Exact Phrase Use Wildcards to Search for Missing Words in an Exact Phrase Search for Words That Don't Appear Together Narrow Your Search to Specific File Types Narrow Your Search to a Specific Domain or Website Narrow Your Search to Words in the Page's Title Narrow Your Search to Words in the Page's URL Narrow Your Search to Words in the Page's Body Text Narrow Your Search to Words in the Page's Link Text Search for a Range of Numbers Travel Way Back in Time for Your Search List Pages That Link to a Specific Page List Similar Pages Find Out More About a Specific Page Highlight Keywords Using the Advanced Search Page Narrowing Your Search Results with URL Parameters Understanding Google's URLs Displaying the Most Recent Results Displaying More (or Fewer) Results Restricting Results to a Specific Filetype Other Ways to Query Google Tips for More Effective Searches Use the Correct Methodology Use the Right Keywords in Your Query Save Your Results The Bottom Line 3 Searching the Google Directory What the Google Directory Is-And What It Isn't Why a Directory Isn't a Search Engine, and Vice Versa How the Google Directory Is Assembled Why You'd Want to Use the Google Directory Instead of Google's Web Search Navigating the Google Directory Searching Directory Listings Browsing Directory Categories Searching Within a Category The Bottom Line Part II: Specialized Searches 4 Searching for People and Phone Numbers Searching for People by Name Searching for People by Phone Number Searching for Personal Information-And Home Pages Googling Yourself The Bottom Line 5 Searching for Financial Information Searching via the Standard Search Box Using Google Finance Accessing General Financial Information Accessing Specific Stock and Company Information Viewing Interactive Financial Charts Tracking Your Portfolio Discussing Finances in Google Finance Groups Finding Google Finance Discussions Reading and Rating Messages Creating a Google Finance Profile Replying to Messages Starting a New Discussion The Bottom Line 6 Searching Blogs and Blog Postings How Google Blog Search Works How to List Your Blog with Google Blog Search Searching for Blogs-And Blog Posts Four Ways to Search Evaluating Blog Search Results Fine-Tuning Your Blog Search Query Using Advanced Search Operators Using the Advanced Search Page Advanced Searching from Blogger Subscribing to Blog Search Results Reading Blog Feeds with Google Reader Search for Feeds Enter the Site's URL Enter the Feed URL Import Feeds from Other Readers Editing Your Subscriptions Sharing Your Favorite Postings Putting Your Favorite Feeds on Your Own Web Page The Bottom Line 7 Searching for Scholarly Information How Google Scholar Works Identifying Scholarly Content Searching Beyond the Public Internet Including Print-Only Content Understanding Google Scholar Search Results Different Types of Results Listing Information How to Use Google Scholar Results Searching Google Scholar Conducting a Basic Search Using Advanced Search Operators Using the Advanced Scholar Search Page Linking to Information at Your Library Expanding Google Scholar Add Google Scholar to Your Website Google Scholar for Libraries Google Scholar for Publishers The Bottom Line 8 Searching for University, Technical, and Government Information Using Google's University Search Using Google's Special Technology Searches Using Google U.S. Government Search The Bottom Line 9 Searching for Words and Definitions Using a "What Is" Search Using the Google Glossary Finding Similar Words with Google Sets The Bottom Line 10 Searching for Other Special Information Searching for Facts Searching for Weather Information Searching for Travel Information Viewing Airport Conditions Tracking Flight Status Searching for Numbers Searching for Movies Searching for Music The Bottom Line Part III: Additional Search Features 11 Customizing Google and the Google Home Page Setting Google Search Preferences Display Google in a Different Language Search in a Different Language Search Safely Display More Results Per Page Open a New Results Window Creating Your Own Personalized Homepage Personalizing Start Page Content Adding RSS Feeds Customizing Individual Content Modules Rearranging Content Modules Deleting Content Modules Adding Even More Content Your Final Personalized Homepage Making Google Your Home Page The Bottom Line 12 Making Google Safe for Kids How SafeSearch Filtering Works Enabling the SafeSearch Filter SafeSearch Filtering from the Preferences Page SafeSearch Filtering from the Advanced Search Page SafeSearch Filtering from the Standard Search Box SafeSearch Filtering by Editing the Search Results URL When Not to Use SafeSearch The Bottom Line 13 Using Google in Other Languages Searching for Language- and Country-Specific Pages Changing Your Default Language Search Conducting a Language-Specific Search Conducting a Country-Specific Search Displaying Google in Another Language Using Country-Specific Google Sites Translating Text and Web Pages from One Language to Another Languages Translated Translating Text Passages Translating Web Pages Translating from Google's Search Results Translating Web Pages from the Google Toolbar Translating Words from the Google Toolbar The Bottom Line 14 Using Google As a Calculator and Converter Performing Basic Calculations from the Google Search Box Performing Advanced Calculations Looking Up the Values of Constants Converting Units of Measure An Easier Way to Calculate The Bottom Line 15 Keeping Updated with Google Alerts Different Kinds of Alerts Signing Up for Alerts Customizing and Editing Your Alerts Deleting Google Alerts The Bottom Line Part IV: Shopping and Product Searches 16 Searching for Bargains with Froogle and Google Catalogs Froogle: It's Different from Other Price Comparison Sites How Most Price Comparison Sites Work How Froogle Works Searching for the Lowest Prices Basic Searching Understanding Froogle's Search Results Getting the Most from the Product Detail Page Advanced Searching Using Advanced Search Operators Getting Ready to Buy Shopping for Local Bargains Local Bargains from the Main Froogle Search Box Local Bargains from the Search Results Page Using Froogle's Merchant Reviews Creating Your Own Froogle Shopping List Adding an Item to Your Shopping List Viewing and Managing Your Shopping List Creating a Wish List Shopping Online with Google Catalogs Searching for Specific Catalogs Browsing by Product Category Viewing Catalogs Online The Bottom Line 17 Buying and Selling-Online and Locally-with Google Base Understanding Google Base What's Not Permitted on Google Base Finding Items on Google Base Searching for Items Browsing for Items Buying Items with Google Payments Selling Items on Google Base Submitting Google Base Listings Accepting Google Payments Uploading Bulk Items Creating and Submitting a Bulk Upload File Using Google Base to Submit Store Inventory to Froogle Using Google Base to Submit Business Location Data to Google Maps The Bottom Line Part V: Maps and Directions 18 Using Google Maps Introducing Google Maps Searching for Maps Searching by Address Searching by Landmark Displaying Google Maps by Entering a URL Displaying Street Maps from a Google Web Search Navigating a Google Map Displaying Satellite Images The View from Above Displaying Hybrid Satellite Maps Sharing Maps Linking to a Specific Map Emailing a Map Printing a Map Displaying Driving Directions Generating Turn-by-Turn Directions Following Directions Getting Back Home Again Printing Your Directions Setting Your Default Location Finding Nearby Businesses Adding Your Business to Google Maps Using Google Maps on Your Cell Phone Sending Map Info to Your Cell Phone Querying Google Maps via Text Message Using Google Maps for Mobile The Bottom Line 19 Using Google Map Mashups Finding Google Map Mashups News and Weather Mashups Local Information and Services Housing Food, Dining, and Entertainment Transportation WiFi and Cellular Demographic Information Colleges and Universities Photo Maps Sports and Training Games Celebrity Sightings Other Fun-And Informative-Mashups The Bottom Line 20 Using Google Earth Which Version Is for You? Introducing Google Earth Navigating Google Earth Navigating with the Onscreen Navigation Controls Navigating with the Mouse Navigating with the Keyboard Taking a Quick Tour of Google Earth Making Google Earth More Three-Dimensional Configuring View Options Setting View Preferences Using Full-Screen Mode Displaying a Latitude/Longitude Grid Displaying the Overview Map Saving and Printing a View Searching for Locations to View Displaying Driving Directions Getting Directions Touring Your Route Printing and Saving Directions Displaying and Using Layers Displaying Points of Interest Creating Custom Placemarks Measuring Distance Along a Path Using Google Earth with GPS Devices The Bottom Line Part VI: Communications Services 21 Sending and Receiving Email with Gmail What Makes Gmail Unique Signing Up (It's Free!) Getting to Know the Gmail Interface Sending and Receiving Email Reading Messages Viewing Conversations Replying to Messages Forwarding Messages Composing and Sending New Messages Attaching Files Opening or Viewing Attached Files Deleting Messages Searching Your Inbox Basic Search Searching with Search Options Searching with Advanced Operators Other Ways of Organizing Your Email Messages Starring Important Messages Applying Labels Archiving Old Messages Filtering Incoming Mail Dealing with Spam and Viruses Blocking Spam Messages Scanning Your Attachments for Viruses Working with Contacts Adding a New Contact Importing Contacts from Another Program Displaying Contacts Searching for Contacts Using Contact Groups Sending a Message to a Contact or Contact Group Using Gmail with Other Email Programs and Accounts Reading Gmail in Another Email Program Forwarding Gmail to Another Account Putting Gmail into Vacation Mode Viewing RSS Feeds in Gmail Adding a Signature to Your Messages Getting Notified of New Gmail Messages Using the Gmail Notifier Using the Google Toolbar The Bottom Line 22 Instant Messaging with Google Talk and Gmail Chat Instant Messaging with Google Talk Finding Someone to Talk To Initiating a Text-Based Chat Blocking Other Users Saving Your Chat History Changing Your Status-And Signing Out Initiating a Voice-Based Chat Customizing Google Talk Chatting via Gmail with Gmail Chat Initiating a Chat Changing Your Status-And Ending Your Chat Session Using Google Talk with Other IM Networks The Bottom Line 23 Using Blogger How Blogs Are Organized Getting to Know Blogger Creating a Blog Viewing Your Blog Posting New Blog Entries Blogging from the Google Toolbar Editing Your Posts Managing Comments-And Fighting Spam Limiting Comments Moderating Comments Fighting Comment Spam Syndicating Your Blog Making Money from Your Blog Changing Where Your Blog Is Hosted Changing Templates Choosing a Different Template Using Third-Party Templates Modifying Blogger Templates with HTML and Blogger Tags Understanding Essential Codes Understanding Blogger Tags Using Other HTML Tags How Popular Is Your Blog? The Bottom Line Part VII: Multimedia 24 Searching Google Images Searching for Images Basic Searching Advanced Searching Viewing Image Search Results Saving and Printing Images Filtering Out Dirty Pictures Removing Your Images from Image Search The Bottom Line 25 Downloading Video Entertainment from Google Video Searching for and Downloading Videos Browsing by Category Changing the Thumbnail Display Basic Video Searching Searching by Title Viewing the Top 100 Videos Viewing Google Picks Videos Viewing Past Picks (and More) at the Google Video Blog Viewing Videos Previewing Videos Understanding Google Video Viewing Options Playing Streaming Videos on the Google Video Web Page Downloading Videos Watching Videos You've Downloaded Using the Google Video Player for Playback Playing Downloaded Videos on Another Video Player Playing Purchased Videos on Another Computer Downloading Videos to Portable Devices Downloading to an Apple Video iPod Downloading to a Sony Playstation Portable Distributing Your Own Videos via the Google Video Upload Program Understanding Upload File Guidelines Uploading Videos Charging for Your Video The Bottom Line Part VIII: Other Google Services 26 Using Google Answers Understanding Google Answers What Kinds of Questions Can You Ask? Who Answers Your Questions? How Much Should You Pay for Answers? Asking Questions-and Viewing Answers Viewing Previously-Answered Questions Adding Your Comments to a Question Asking a New Question Getting the Answer Clarifying Your Question-And Your Answers Ratings, Refunds, and Reposts The Bottom Line 27 Using Google Book Search The Story Behind Google Book Search Google Books Partner Program Google Books Library Project Searching-And Viewing-Book Content Searching from the Standard Web Search Page Searching from Google Book Search Conducting an Advanced Book Search Viewing Book Content Getting More Information The Bottom Line 28 Using Google Groups The History of Usenet and Google Groups How Newsgroups Work Understanding Newsgroup Hierarchies Google Groups: Archiving Usenet Articles Searching the Newsgroups Searching for Groups Browsing Through the Groups Searching Across All Groups Using Advanced Search Operators Performing an Advanced Search Participating in Google Groups Visiting Groups and Reading Messages Subscribing to a Group Posting to a Group Creating a New Message Thread Creating Your Own Google Group Setting Up the Group Inviting Members to Your Group Managing Your Group The Bottom Line 29 Using Google News Viewing the Latest Headlines and Stories Viewing International News Personalizing Google News Searching for News Articles Reading Google News Feeds Signing Up for News Alerts Getting News on the Go The Bottom Line 30 Using Google Mobile Services Searching Google on Your Web-Enabled Mobile Phone Using Google Web Search Conducting Specialized Web Searches Using Google Mobile Web Search Using Google Image Search Using Google Local Search Searching Google via Text Messaging Downloading Google Maps and Directions on Your Mobile Phone Viewing Google News on Your Mobile Phone Sending and Receiving Gmail on Your Mobile Phone Searching Froogle on Your Mobile Phone Personalizing Your Google Mobile Home Page The Bottom Line Part IX: Google Software Tools 31 Using the Google Toolbar Getting to Know the Google Toolbar Using Google Toolbar's Default Buttons Enhanced Search Box Google News Google Desktop Weather Gmail Bookmarks PageRank Pop-up Blocker SpellCheck AutoLink AutoFill Send To Highlight Word Find Customizing the Google Toolbar Adding and Removing Buttons Using the Optional Toolbar Buttons Adding Custom Buttons to the Toolbar Other Ways to Search Google from Your Web Browser Making Google Your Default Search Engine in Internet Explorer Installing Google Browser Buttons The Bottom Line 32 Using Google Desktop Welcome to the Google Desktop Searching Your Hard Disk Conducting a Basic Search Viewing Your Results Filtering Your Results Conducting an Advanced Desktop Search Viewing Items in Timeline View Viewing the Contents of Your Index Searching within Microsoft Outlook Searching Other Computers on Your Network Searching the Web from Google Desktop Searching from the Google Desktop Window Searching from the Sidebar Searching from the Quick Search Box Using the Google Desktop Sidebar Different Ways to Display the Sidebar Working with Sidebar Gadgets The Bottom Line 33 Using Google Calendar All About Google Calendar Setting Up Your Google Calendar Setting Up a Basic Calendar Setting Up Multiple Calendars Setting Up Other Types of Calendars Viewing Your Calendar Using Different Views Viewing Multiple Calendars Viewing Your Calendar from Other Calendar Applications Working with Events Adding an Event to Your Calendar Adding an Event via Quick Add Adding an Event from Gmail Importing Events from Other Applications Inviting Others to an Event Creating a Public Calendar Searching Your Calendar-And Public Calenders Searching Your Private Calendars Searching Public Calendars The Bottom Line 34 Using Picasa Installing and Configuring the Program Getting to Know the Picasa Desktop Organizing Your Photos Moving Photos Renaming Photos Fixing Common Photo Problems Fixing a Dark (or Light) Picture Fixing an Off-Color Picture Fixing Red Eye Cropping a Picture Applying Special Effects Saving Your Changes Saving an Edited File Resizing a Photo for the Web Printing and Sharing Your Photos Printing Photos on Your Personal Printer Printing Photos via an Online Print Service Sharing Your Photos with Picasa Web Albums Sharing Your Photos with Hello Emailing Photos Burning Photos to a Picture CD or DVD The Bottom Line 35 Using Google Pack What's in Google Pack? Installing Google Pack-And Keeping It Up-to-Date Using the Google Pack Screensaver Using the Third-Party Software in Google Pack Surfing the Web with Mozilla Firefox Fighting Viruses with Norton Antivirus 2005 Special Edition Fighting Spyware with Ad-Aware SE Personal Viewing PDF Files with Adobe Reader Playing Music and Videos with RealPlayer Viewing GalleryPlayer HD Images The Bottom Line Part X: Google for Businesses 36 Submitting Your Site-And Increasing Your Ranking How to Submit Your Site to the Google Index-The Easy Way How to Remove Your Site from the Google Index How to Submit a Complete Sitemap Basic Site Submittal Submitting a Complete Sitemap Creating and Submitting Your Sitemap Using Sitemap Generator Tools Viewing Sitemap Diagnostics and Statistics How to Optimize Your Site's Ranking Increase the Number of Links to Your Site Create a Clear Organization and Hierarchy Include Appropriate Keywords Put the Most Important Information First Make the Most Important Information Look Important Use Text Instead of Images Link via Text Incorporate Tags Make Good Use of the

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA78719476
• ISBN:
  • 078973639X
• LCCN: 2006019448
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Indianapolis, Ind.
• ページ数/冊数: xxv, 782 p.
• 大きさ: 24 cm
• 分類:
  • LCC : TK5105.885
  • DC21 : 004.678
  • DC22 : 025.04
• 件名:
  • LCSH : Google
  • LCSH : Internet searching
  • LCSH : Web search engines