Corporate strategy : a resource-based approach
著者
書誌事項
Corporate strategy : a resource-based approach
（McGraw-Hill international editions）（McGraw-Hill higher education）
McGraw-Hill/Irwin, 2005
2nd ed., international ed
- : pbk
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注記
Previous ed.: 1998
Includes bibliographical references and index
内容説明・目次
内容説明
"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
目次
Chapter 1: An Introduction to Corporate Strategy Appendix A: Past Approaches to Corporate Strategy Chapter 2: Resources and Rents Appendix B: Business Strategy and Industry Analysis Chapter 3: Scale and Scope within an Industry Chapter 4: Diversified Expansion Chapter 5: Organizational Limits to Firm Scope Chapter 6: Managing the Multibusiness Corporation Appendix C: Mechanisms for Achieving Corporate Coherence Chapter 7: Creating Corporate Advantage Chapter 8: Corporate Transformation Chapter 9: Corporate Governance
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