B2B brand management

Author(s)

• Kotler, Philip
• Pfoertsch, Waldemar
• Michi, Ines

Bibliographic Information

B2B brand management

Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi

Springer, c2006

Note

Includes bibliographical references (p. [331]-341) and indexes

Details

• NCID: BA7877396X
• ISBN:
  • 9783540253600
• LCCN: 2006930595
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xvi, 357 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Electronic commerce -- Management