CiNii Books - Digital broadcasting : policy and practice in the Americas, Europe and Japan

Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms - cable, satellite, fixed or wireless broadband - countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum - for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries' economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.

Table of Contents

Contents: Foreword 1. Digital Television: An Introduction Martin Cave and Kiyoshi Nakamura PART I: THE DEVELOPMENT OF DIGITAL BROADCASTING 2. The DTV Transition in the US Evan Kwerel and Jonathan Levy 3. Digital Broadcasting in the Developing World: A Latin American Perspective Hernan Galperin 4. DTT and Digital Convergence: A European Policy Perspective Gilles Fontaine and Gerard Pogorel 5. The Development of Digital Broadcasting in Italy Alfredo Del Monte 6. The Development of Digital Television in the UK Martin Cave 7. A Perspective on Digital Terrestrial Broadcasting in Japan Kiyoshi Nakamura and Nobuyuki Tajiri PART II: CONTENT RIGHTS AND DIGITAL BROADCASTING 8. Legal and Economic Issues of Digital Terrestrial Television (DTTV) from an Industrial Perspective Koichiro Hayashi 9. The Management of Digital Rights in Pay TV Campbell Cowie and Sandeep Kapur 10. Copy Control of Digital Broadcasting Content: An Economic Perspective Koji Domon and Eulmoon Joo PART III: DIGITAL BROADCASTING AND PLATFORM COMPETITION 11. Regulation of Digital TV in the EU: Divine Coherence or Human Inconsistency? Luca Di Mauro 12. Platforms for the Development of Digital Television Broadcasting and the Internet Hajime Oniki 13. Economies of Scale, Scope and Vertical Integration in the Provision of Digital Broadcasting in Japan Hitoshi Mitomo and Yasutaka Ueda 14. Comparative Analysis of the Market Structure of Broadcasting and Telecommunications in Japan Sumiko Asai Index

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Digital broadcasting : policy and practice in the Americas, Europe and Japan

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