Business strategy in a semiglobal economy
著者
書誌事項
Business strategy in a semiglobal economy
M.E. Sharpe, c2006
- : hardcover : alk. paper
- : pbk. : alk. paper
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注記
Includes bibliographical references (p. 197-207) and index
内容説明・目次
内容説明
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
目次
- Exhibits
- * Preface
- * Acknowledgements
- 1. Introduction: The Rise of the Semiglobal Economy
- Part I. The Two Segments of the Semiglobal Economy
- 2. The Highly Globalized Segment
- 3. The Highly Localized Segment
- Part II. The Portrait of the Semiglobal Corporation
- 4. Vision
- 5. Competitive Strategy
- 6. Coordination
- 7. Communication
- 8. Motivation
- 9. Summary and Conclusions
- Index.
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