Business strategy in a semiglobal economy

書誌事項

Business strategy in a semiglobal economy

Panos Mourdoukoutas

M.E. Sharpe, c2006

  • : hardcover : alk. paper
  • : pbk. : alk. paper

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注記

Includes bibliographical references (p. 197-207) and index

内容説明・目次

内容説明

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

目次

  • Exhibits
  • * Preface
  • * Acknowledgements
  • 1. Introduction: The Rise of the Semiglobal Economy
  • Part I. The Two Segments of the Semiglobal Economy
  • 2. The Highly Globalized Segment
  • 3. The Highly Localized Segment
  • Part II. The Portrait of the Semiglobal Corporation
  • 4. Vision
  • 5. Competitive Strategy
  • 6. Coordination
  • 7. Communication
  • 8. Motivation
  • 9. Summary and Conclusions
  • Index.

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