Services marketing : an Asia-Pacific and Australian perspective

Author(s)

• Lovelock, Christopher H.
• Patterson, Paul
• Walker, Rhett H.

Bibliographic Information

Services marketing : an Asia-Pacific and Australian perspective

Christopher Lovelock, Paul Patterson, Rhett Walker

Pearson Education Australia, c2004

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA78879825
• ISBN:
  • 9781741031621
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Frenchs Forest, N.S.W.
• Pages/Volumes: xii, 579 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Service industries -- Australia -- Marketing
  • LCSH : Service industries -- New Zealand -- Marketing
  • LCSH : Service industries -- Pacific Area -- Marketing
  • LCSH : Customer services -- Australia -- Marketing
  • LCSH : Customer services -- New Zealand -- Marketing
  • LCSH : Customer services -- Pacific Area -- Marketing