First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon

書誌事項

First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon

Darren Rovell

American Management Association, c2006

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注記

Includes bibliographical references (p. [231]-238) and index

HTTP:URL=http://www.loc.gov/catdir/toc/ecip0512/2005013242.html Information=Table of contents

収録内容

  • Sweat in a bottle
  • The mystique is born
  • From field to shelves
  • Wrestling over Gatorade
  • The "tipping" point
  • "Be like Mike"
  • "We're going to war"
  • The Gatorade rules
  • Gatorade critics

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