First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon
著者
書誌事項
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon
American Management Association, c2006
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注記
Includes bibliographical references (p. [231]-238) and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0512/2005013242.html Information=Table of contents
収録内容
- Sweat in a bottle
- The mystique is born
- From field to shelves
- Wrestling over Gatorade
- The "tipping" point
- "Be like Mike"
- "We're going to war"
- The Gatorade rules
- Gatorade critics