Museum branding : how to create and maintain image, loyalty, and support
著者
書誌事項
Museum branding : how to create and maintain image, loyalty, and support
AltaMira Press, c2006
- : cloth
- : pbk
大学図書館所蔵 全4件
注記
Includes bibliographical references (p. 181-186) and index
内容説明・目次
内容説明
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
目次
Chapter 1 Foreword Chapter 2 1. Introduction to branding: the process that turns spectators into loyalists Chapter 3 2. Brand new museum Chapter 4 3. Exhibitions as branding tools: content as message Chapter 5 4. Museum Boards: carrying the banner Chapter 6 5. The Education Department: teaching the museum Chapter 7 6. Volunteers: your face to the public Chapter 8 7. Membership: converting visitors to loyalists Chapter 9 8. Fundraising: raised on loyalty Chapter 10 9. Corporate partnerships: Shoulder to Shoulder with Business Chapter 11 10. Marketing and graphics: the watchdog department Chapter 12 11. Museum Store: Extension of education Chapter 13 12. Branding museum Web sites: New media, old truths Chapter 14 13. The Golden Shopping Cart: How museums' online stores add luster to their brand Chapter 15 14. Publications Chapter 16 15. Audio Tours: Branding by script Chapter 17 16. The Lobby - first impression and last impression Chapter 18 17. Loyalty Eating: how museums reinforce their brand image at the dining table Chapter 19 18. Your building: How museums build their brands brick by brick Chapter 20 19. University Museums: children of strong parents Chapter 21 20. Future members: identifying with college students Chapter 22 Epilogue Chapter 23 References
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