The encyclopaedic dictionary of marketing
著者
書誌事項
The encyclopaedic dictionary of marketing
Response Books, a division of Sage Publications, 2006
- : pbk
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注記
Includes bibliographical references (p. [350]-352)
内容説明・目次
内容説明
This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.
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