Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women

Author(s)

• Kanner, Bernice

Bibliographic Information

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women

Bernice Kanner

McGraw-Hill, c2004

Note

Includes index

Details

• NCID: BA78986825
• ISBN:
  • 0071418601
• LCCN: 2003025366
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 211 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/32/082
• Subject Headings:
  • LCSH : Women consumers
  • LCSH : Consumer behavior
  • LCSH : Marketing